Shan Rana- a cosmetics brand with Chinese characteristics the revival of.docVIP

 PAGE \* MERGEFORMAT 36 Shan Rana: a cosmetics brand with Chinese characteristics the revival of In 1994, the Shan Rana formally involved in daily chemical industry; to 2002, its leading products, Shan Rana pox gum paste become the industry classic, The whole process lasted 8 years. From 2002 to 2004, we have close co-operation with the Shan Rana, in the three years, we have successfully engineered the Shan Rana abdomen cream complete suite of marketing programs, and tracking implementation; to help Shan Rana concentration of the smooth realization of the brand, expansion and upgrade, once again laid the Shan Rana in daily chemical industry’s influence, to consolidate its industry leadership and achieved the success of the brand integration with the world. Now, ‘hot weight-loss, 5 minutes Body’, ‘360-degree Body experts’ is still the industry classic; ‘belly than the stomach big’ in reference to moving consumers still pull heartstrings; ‘weight ≠ Body’ concept more rooted in the inner world of consumers ... ... Shan Rana Body as a whole product planning body, we believe that in Shan Rana abdomen cream, and the subsequent introduction of the full Body-shan Rana behind the product’s success is a kinds of quick victory road to a new product marketing; it for the daily chemical industry and other industries to new product marketing, have referential significance. Problem: there are ideas, but there is no feasible way It can be said Shan Rana is a Chudou started a national brand products in this market, Shan Rana has a strong influence Chudou become almost synonymous with the product. But, for a brand, only one utter the least sound of the product, obviously can not be called a strong brand. In the meantime, Shan Rana Chudou market has been firmly in a leading market share with very limited space up, while the company is constantly in need of development, therefore, to expand the brand has become one of the most reasonable choice. Shan Rana urgent need for exis