The liquor business how far away from the strong wine brands in the world-.docVIP

 PAGE \* MERGEFORMAT 26 The liquor business how far away from the strong wine brands in the world? 2011 annual export volume of Chinese liquor only 3 thousands of liters, accounting for only 0.04% of the national the liquor total output of the export enterprises more than 100 kiloliters only 8, and although the kinds of liquor-class wine with Chinese national characteristics and international the other three distilled wine brandy, whiskey and vodka in the world influence can not be on the same day and language, but with the the fast powerful of China’s comprehensive national strength and influence in international affairs to enhance Chinese liquor giants have begun to Chinese liquor market international horn sounded the end of .2011 announced a high-profile international strategic objectives of the International distilled liquor brand “Maotai playing 20 years, the celebration of the 60th anniversary of the National Liquor Maotai liquor king Wuliangye” Wuliangye “upgrade” world Wuliangye also precisely on August 1, 2011, the image of the Wuliangye commercials formal debut in New York Times Square screen, which is the Chinese wine industry, and even the first companies in China has Brand spread in the a world crossroads “international advertising arena,” Yanghe Dream Blue #8226; Tan Jin Concert “also in London sing Not dream of the liquor business achievements can not be a national first-class wines brand, Only With capital of the national first-class brand of the dream of a world-class wine brands and wisdom hero famous enterprises hope to board a temple of world-class wines! No doubt, as a big country in the development in the distilled spirits industry, China should and capacity must also have at least one representative of the Chinese world-class brand. Achievements to mention liquor brand world famous era of opportunity has come with China’s overall national strength impact in the international arena, as carrying an important carrier of Chinese traditi