The merger the beautiful mistake-.docVIP

 PAGE \* MERGEFORMAT 25 The merger the beautiful mistake? Case wrote: Yuan Xue-Lun Case Discussion: Li Na, Wang Lin-Yi Xu Zheng proud [Case] Star is a small toy enterprise in coastal areas, mainly producing stuffed toys and plastic toys, after several years of development, has been the scale of millions of assets. Star’s main attack the mainland market, across the country are well developed and mature sales network sales force, but also has a good reputation. But as video games become increasingly favored, the stars of the product sales are going down, coupled with the intensity of competition, the stars are also considering the company’s bosses chauvenet How transformation. Coincides with the time and city a specialized in electric toy mandarin trading companies to chauvenet offered an olive branch, hoping the two companies merged. Jing Bao’s main attack foreign markets, which valued the stars in domestic sales channels advantage, make their own video games as soon as possible to enter the domestic market. The chauvenet feels that precision Bowes financially very strong, with their own products can also complement, enabling the stars to develop faster. As a result, after some negotiations, the two sides agreed to merge. In October 2001, the stars and the Jing Bao company officially signed a merger agreement, the establishment of precise satellite companies, shares of the stars compared to 35%, 65% fine-Bao, chauvenet as general manager and former owner of Bao Jing Zhao Fei serve as chairman. Wanted to roll up their sleeves a big fight of the chauvenet, followed by the development of more and more they found out that things beyond his imagination. Although the chauvenet served as general manager of Fine Star, but the star’s former subordinate in essence served as the stars are relatively minor positions, the key position of both the management of the original mandarin trading occupied. Moreover, these management directives for chauvenet disagree complete