The media industry to build the Wal-Mart.docVIP

 PAGE \* MERGEFORMAT 22 The media industry to build the ‘Wal-Mart’ 1. A door become narrower and narrower, a window is being gradually opened In recent years, the rural economy and rural market development in the emergence of a new situation: once due to lag behind and not be concerned about regional TV media - the county (city)-level TV stations, because in the rural markets, and information dissemination on the lives of farmers from an important role in the re-by business and society. Among these causes from the environment is this: more and more crowded urban markets, while at the same time, the rural market has grown up! The market is the eternal theme of the business community, entrepreneurs mission is to seek a breakthrough on this subject. However, now like to seek a breakthrough in an urban environment is increasingly difficult: the business is getting increasingly difficult, competition is increasing, consumers are increasingly demanding marketing tool if only the price war, advertising war, racking their brains are still no alternative to the market demand, product brand advertising then submerged in the sea quiet ... ... Can often said, God give you shut the door, it is necessary for you to open a window. From a market point of view, this latter can refer to a window for business and society gradually in recent years concerns the rural market. Rural people three days to drink a bottle of drinks a day than the city people need more to drink three bottles of drinks Population is the basic elements of the market, China’s rural market has focused on the world’s largest consumer group. China’s total population of 1.3 billion, of which county or city level and the rural population accounts for more than 1.1 billion, accounting for 90% of the total population. Although the average income of urban households is still the average income of rural households is about 3 times, but both basically the same as the proportion of expenditure, together with the