The most serious milk Deal- a brand-out war.docVIP

 PAGE \* MERGEFORMAT 23 The most serious milk Deal: a brand-out war With the new ‘Food Safety Law’ will be held October 1 implementation of the ‘infant formula milk powder formulations registered management (Trial)’ (hereinafter referred to as the ‘Rules’) also recently released draft, known as the history of the The most serious of infant formula new deal will most brands disappear from the market. Since the Chinese milk powder market can not be integrated by the price war, can not rely on market-based instruments reshuffle, it is through policies that must control. Through recent years, the government introduced a series of milk is easy to see the New Deal, the state control efforts will be further strengthened in the future will continue to raise the threshold, the non-compliant companies remove the market, in order to achieve the purpose of purifying industrial environment. Content and management mind Deal September 2, China Food and Drug Administration announced the ‘infant formula milk powder recipe Registration (Trial)’ (draft), which is introduced in April this year a new version of ‘People’s Republic of China Food Safety Law’ About Specific measures for implementation and enforcement of infant formula management comments. Draft two key concern: First, register a product in the same business formula can only produce a product that can not use the same formula to produce different brands of infant formula milk powder. Enterprises shall not restrict the regional sales, not as vendors tailor production. With ages between product formulations should have significant differences, national food safety standards for alternative ingredients should difference of 6 or more, and there is scientific evidence confirms that every business can not more than five series of 15 kinds of product formula, milk formula registration certificate is valid for five years, at the expiration of the required 60 working days to apply for re-registration; the second is t