Successful of the seven stages of customer loyalty.docVIP

 PAGE \* MERGEFORMAT 21 Successful of the seven stages of customer loyalty Table 3.2 describes the successful of the seven stages of customer loyalty. Made a comprehensive inspection at each stage in turn. It also describes the diagnostic signal (diagnostic signals), which said the company recognizes these principles, and its strategic vision and daily operation of enterprises have played a role. Phase 1: Establish vision If you did not include the company’s strategic intent to increase or improve customer loyalty to such a goal, then all bets will be lost. More recently, McKenna (McKenna) believes that marketing is now the responsibility of the CEO’s shoulders fell, because a company (the actual is the CEO’s) vision must be directly translated into marketing decisions. McKenna said: Marketing has now become an integral part of the whole organization, rather than a specific function. Who is responsible for setting corporate direction? Who Cisco, Apple, Microsoft set the market direction? More and more, the company’s CEO has become director of marketing. Signal. This signal must be significantly and clear. Those who succeeded in obtaining customer loyalty the company’s annual report, looking for some signal. Glance at the interviews of senior management will understand what they were talking about. Looking for some, such as loyalty, customer satisfaction, repetitive purchase, retention (retention) and other terms as the company’s signal, they are used to enhance the loyalty through the development of strategies to exceed customer expectations. Conversely, if it is fully implemented a ‘Customer Loyalty Program’ in the form, then the faithful performance of the approach is questionable. When the competitor added to these plans, but neglected to increase the value of real and sustainable, then there is danger signals. Phase 2: Identify Your Best Customer In 2000, in my workplace, the one from the top five accounting consulting firm’s staff told me about a