Subversive AIA.docVIP

 PAGE \* MERGEFORMAT 26 Subversive AIA To break the monopoly of the industry leaders, especially those who, rebuild ‘the other into the radius’ of the rules, for the vast sub-part of the challenger enterprises, often is easier said than done of the strategy, no one would deny the advantages of monopoly, however, often suffer from subversion of the Tao do not know where? In fact, to break the myth, to find a breakthrough way, we need only some bold and subversive imagination, and with their own and can be integrated into all the resources and capabilities, in reality the fusion combinations in the picture out of the imagination. In order to make OEM OEM brands started as allies, for example, in the era of change and consumer demand along the development of rattan, refined and invented ‘integrated ceiling’ The new nutrition and taste the melon, and ultimately make it Guashudila . Short period of three years, that changed the home appliances, building materials, lighting and so on several major industry development direction. Even in the Government’s strong support for the successful integration of ceiling-led trade association set up a clear integration of the ceiling as a new industry, and in March 2008 was successfully held by the government, industry, academia, research, business and so on more than 600 participants of the first China Integrated ceiling industry summit, China’s private economy in one fell swoop by the ‘Made in China’ to ‘Created in China’ a model of successful transformation. From the Red Sea to the Sky AIA was originally a small household electric appliance manufacturing. Jiaxing in Zhejiang Province in this tiny Tongcheng hundreds of them and comes from a ventilator manufacturer, Yuba and other small household electrical appliances for a living. Initial in the market, the only difference is that most other companies do a similar walk Bang Dakuan ‘Flygt pump’ type Brand shortcut to make a fortune, while the allies were not adhering to im