The new manufacturers how to strengthen the channels of the circulation period of the fine management-.docVIP
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The new manufacturers how to strengthen the channels of the circulation period of the fine management-
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The new manufacturers how to strengthen the channels of the circulation period of the fine management?
Reference to ‘new flow’ period in the fine manufacturers how to strengthen the channels of the management, we must first understand the meaning of ‘new flow’ period? ‘New flow’ period in which they have the characteristics of performance? With regard to the interpretation of these two problems, the industry is now heard each gave different versions! However, I believe that: The new manufacturers return to the circulation period is a rational, face up to channel the period, its biggest feature is the ‘win-win model obviously, circulation be deepened’. In recent years, sugar amp;amp; distilling the food industry vendors who have not yet drawn from the experience is ‘end-winning’ or ‘channel is king’, is already caught in its intermingling of love and hate among the many persons in the former, the terminal marketing is walking difficult, a lot of obstructionism! And more in the wonder: In the gradual channel flat today, is diluted channels or deepening of channels? Channels in their eyes seem to have become a chicken ribs, great ‘to eat the dull, throw a pity that the’ taste, but the real phenomenon is it? Answer of course is no! The key is how to re-positioning and precision management.
First, the error out of channel management
Out of the channel management of the misunderstanding, we must first understand the concept of correcting errors. Marketing channels have done a few decades, it seems that the definition should not be ambiguous, but a lot of manufacturers or dealers often focus only on the terminal, or specializing in channels, but do not realize that path as a commodity, the flow from producer to consumer processes, channels and the terminal is only one part only! The difference is that only the channels in the end, but does not mean that in an increasingly competitive market, access vertical extension of today we ignore the r
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