The new forces and the traditional Chinese liquor forces- capital and marketing showdown.docVIP

 PAGE \* MERGEFORMAT 63 The new forces and the traditional Chinese liquor forces: capital and marketing showdown Capital and white wine, the beer industry are being played in the ‘M amp;amp; A decisive battle’ do? In 2004 China’s liquor, but also reason to believe that day comes. June 30, along with the 10000-based group Alcohol Industry Forum successfully held in Shandong Confucian family, a way to make wine industry, the consumption shock came along: 10000 base has opened a wine industry, ‘beer takeover battle’ prelude! This is not alarmist, 2003 White wine industry, the capital of the forces are increasingly highlighted. To medicine known for the ‘Group of Tianjin Tasly’ spend billions of dollars in ‘Chinese wine all - Guizhou Renhuai’ set up production bases to form Ginsber strength wine, and was carrying traditional Chinese medicine research into the liquor-making, powerful build ‘modern white wine, health 100% ‘! Liquor industry in 2004, the most obvious sign is the full withdrawal of state-owned capital, the trend of competitive industries, capital management and capital changes in liquor industry intensified. Has always been robust ‘Jiannanchun Group’, has been with ‘the same Sheng investment’ as the main investor in the form completely from the state-controlled enterprises into private joint-stock enterprises are now. This is the ‘River wine six Golden’, one of the ‘Quanxing’ After that, an MBO (management buyout) mode switch to run a large-scale state-owned wineries. Capital, increasingly become the backbone of the future dominate the white wine! From June 30, 2004 10000-based group Alcohol Industry Forum was informed that the liquor industry, will be staged at ‘beer takeover battle’, marks the princes always play for the typical characteristics of cutting liquor industry, will usher in the combination of characteristics of capital industry M amp;amp; A Storm! This is not alarmist talk! In the 10000-based group to obtain Shandong Confucian fam