Superman VS Philips- In the competition competing dislocation.docVIP

 PAGE \* MERGEFORMAT 23 Superman VS Philips: In the competition competing dislocation June 20, 2006 Jinmao Tower in Shanghai, held in 2006 Superman brand (China) strategy summit, the ninth consecutive year among the electric knife to be Superman’s first own-brand sales group to be formally electric knife Philips declared war on the world’s oldest . Superman Group President, is challenging the declaration should be clear that the ‘three-step’ the challenge of objectives: In 2006, China’s market power to be a knife, the total sales of more than Philips; in 2010, the Chinese market power to be a knife, the total sales More than Philips; in 2015, the global market electric knife sales to total of more than Philips. Philips Superman to the challenge? It is on what basis? ... ... Behind the challenge then what is it? With a ‘step by step, leading with the Superman’ corporate philosophy, with the oldest Philips with global competition, competing in the dislocation of the competitive strategy, Superman in 2005 to achieve global sales to 7.2 million electric knives, ranked fourth! In the Chinese market, Superman to 6.13 million sales beyond the boss to become a truly global electric knife sales to be champions! And become well-known trademarks in China shaver industry! The general public and the elite line of Complex With popular brand has been appointed Superman was born in 1983, is China’s first electric shaver embarked on a professional production enterprise. The time of Superman, more for the Panasonic, Hitachi electric razors and other production components. However, the Chinese market is not familiar with Panasonic, and more foreign products is to directly transplanted into the Chinese market, and high above, the market operators lack good to Chen, but also listen to the full development of the Chinese market Superman suggested recommendations. A chance, provincial and municipal leaders and experts inspect Superman, Superman has been found to have met al