Supor Arowana Attract breaking Office.docVIP

 PAGE \* MERGEFORMAT 21 Supor Arowana Attract breaking ‘Office’ promotion ‘(marketing) a word has been misunderstood ‘promotion’, from the literal sense to understand is: to promote, sell goods means that an important aspect of the theory of 4P is designed to help sell products, but also that the products are promoted, which covers: advertising, public relations, promotional activities so many aspects, but in practice often talk about the ‘promotion’ has become almost synonymous with promotional activities, the greater the misunderstanding lies in promotional activities is also equivalent to ‘cut prices, buy gifts, lucky draw’, and so these specific forms of , 4P in the theory of ‘promotion’ in China, where many businesses become ‘price cuts, buy gifts, lucky draw ... ...’ marketing department’s annual planning and ultimately, the ‘four’ promotional activities, it has become afflicted by terrible ‘promotion’ Classic practice. Caused by this situation, the blame can not be blindly failed to understand the market sector, where sales have to mention this as a direct bearing pressure on corporate performance sector, it is undeniable promotional activity is the most direct means of enhancing the performance, while the most effective promotional Activities nothing more than ‘lower prices, buy gifts, etc.’. In one scene the scene play out repeatedly in many enterprises -- Marketing: We will invest in brand promotion XXX 10000 XXX million in TV ads which ... ... Sales: so much money should be spent on the knife’s edge, throwing in those illusory places it might as well be a promotion, a box of goods to cheaper X Yuan, sales guaranteed to break xxx 10000 ... ... ‘ As a result, strong pressure in the sales department, the marketing department of planning a revised again and again! Finally branding into marketing activities. As the international hypermarkets in China, blossom everywhere, many new methods of business operations continue to emerge, the most common one