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Shenqi drinks listing and investment program
PAGE \* MERGEFORMAT 21
Shenqi drinks listing and investment program
*** One: listing plan
1, *** the target consumer group Shenqi beverages
According to *** characteristics of the product, consumer groups locked in: one, the boss, successful people, and white-collar income
2 there is lethargy, poor mental state, often out of sweating and other symptoms of the sub-health population
3, as a gift of caring for the elderly population
Overall, there is a certain idea of spending power and health in the 28-70 age span between the populations. Initial geographic positioning large and medium cities, later expanded to open up channels of medium and small cities and rural prosperity
Second, the main sales channels *** Shenqi beverages
Main modern marketing channels: GLOBAL K / A as: France Carrefour, the United States Wal-Mart, Thai Lotus, the Netherlands million passengers Long, the German Metro, etc. supermarkets.
CHINAK / A such as: Beijing Hualian Supermarket, Beijing Wumart supermarkets, chain crack Shanghai, Shanghai NGS, etc..
Ancillary retail sales channels: hotel merchandise department, the hospital canteen, retail stores shops, Internet cafes, washing entertainment center, mahjong rooms, cinemas, retail department and so on.
3, *** Shenqi drinks market overall strategy:
Products / dealer / channel / channels for an effective combination.
Objective: To improve the competitiveness of companies and enterprises Honglin, so that China’s people be able to drink our understanding of Shenqi *** Red Forest pharmaceutical companies. Any new products to market in the actual implementation, there is always planning, advertising and display terminals disconnected phenomena. Good products will have a good sales performance, we must have the best display and the best reputation. *** Shenqi beverage sales in order to achieve the desired results, we must work hard in the end, think of ways to do the basic work. To let consumers see, buy, happy to buy. In order to
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