The new media landscape advertising how to Face.docVIP

 PAGE \* MERGEFORMAT 27 The new media landscape advertising how to ‘Face’ ‘Successful marketing ‘Sharon, the first series of hot industry 7Period :4ASharon Internet media momentum to break the old media landscape in the new media environment - a strong decline in power of the media dissemination of the information reported is no longer a reporter’s privilege, such as long-tail effect of the network reproduced the growing ... ... the traditional model beyond the control of dissemination of information, to the 4A brings unprecedented challenges, then, 4A’s in the new pattern, what will do? ‘Successful marketing of’ magazine has invited the strength of communication, Bo-Rui spread of CTV Golden Bridge International Media Co., Ltd., Beijing Dentsu Advertising Co., Ltd., Euro RSCG Integrated Marketing Communications Group, Maxus media representatives from six companies participate in the discussions 4A . Li Fei letter ( ‘successful marketing of’ magazine Vice President): Welcome ladies and gentlemen. Today’s theme is: The new media landscape, advertising how to ‘fade’. Ereli’s market from the survey: in 2006 the scale of the entire online advertising is 4.66 billion, compared to 2005 increased about 50% in 2007 to reach about 60 to 70 billion size. Emerging online media, to the traditional definition of advertising, operational mode and bring the proposal to the customer what the new changes, this is a cause for concern and explore questions, please bombard you. The concept of change: the network can be used for me Cui Ning: New media most suitable for integrated marketing communication. In fact, for customers is concerned, not simply requested that the budget be moved to the Internet on the TV end of the story, but first of all brand communication from the point of view, to find the best approach to marketing. On the Internet is concerned, why are more and more sought after? Is because it can achieve what is too much. The beginning of the advertisers are con