The front counter - grab a strong brand high-profit zone!.docVIP

 PAGE \* MERGEFORMAT 22 The front counter - grab a strong brand high-profit zone! The new marketing ideas and my research topic I have recently been thinking around the subject of my research - ‘How weak and strong brand competition’ is the core problem. I said, the competition is not the difference in the traditional sense of competition, but directed against a strong brand, high-end competition to snatch the profit zone strategy, these ideas directly from my years-to-business marketing competition, thinking and own local enterprises in the market research on competitive strategy, of course, is also only just sitting pontificating, in fact, speaking of the possibility and probability of success, yet not be verified. Recently read several books, one is written by George Stalk and Robert ‘hard-ball strategy - a strong competition, the King of the Road’, talking about the good at playing hard-ball business is how to win a highly competitive market, the This last year I wrote in May the ‘hard-ball sniping tactics’ is the same reason, but I was too shallow, and these two authors is even more obvious is the United States despite the existence of a theory, a very systematic; Another is the’ vision -- theoretical predictions with the change, industry, the future ‘, is also an American named George Stalk wrote, the core thesis is’ damaging the building ‘, there is one is the’ heavy artillery attack - driven enterprises have grown rapidly for 40 types of market strategies for action ‘The reason why the three books I like, because they are about the content and I have recently been studying the marketing competition coincides with the core idea. My research topics are: How vulnerable to snatch a strong survival of the high-end brand market, although the profits of local enterprises more than 20 years of market practice has proved that a strong brand is not cross-irresistible, but look back with a number of local enterprises in the strong cross-border brand competition