The new century development of knowledge economy and service marketing.docVIP

 PAGE \* MERGEFORMAT 25 The new century development of knowledge economy and service marketing At the event, along with service and product marketing in the proportion of service activities, upgrading the service in marketing from the marketing expertise to become necessary to be independent. Services Marketing is not only from the marketing derived, is also a marketing expansion. Services Marketing Services Marketing to the behavior of the new century, specializing in the needs of knowledge-based economy, and promoting the development of tertiary industry will become the driving force and basis. A knowledge-based economy based on services-led economy Knowledge-based economy is relative to the agricultural economy and economic purposes. Knowledge-based economy is built on knowledge and information production, distribution, exchange and use based on the economy. Knowledge for the economy, knowledge becomes the main driving force of economic development. Outstanding performance knowledge-based economy for the following features: * Knowledge has become the dominant capital; #8226; Information has become an important resource * Knowledge of production and reproduction as the core of economic activity #8226; Information technology is a knowledge-based economy carrier and base; #8226; Economic growth mode of emergence of intangible assets, investment, resources and environment healthy, economic decision-making knowledge of the development trend of Knowledge-based economy on the one hand to promote the arrival of a new era in the world, accelerating economic globalization process, so that knowledge to replace the industrialization; the other hand, facing the world to promote a new international division of labor. Knowledge-based economy in developed countries will become the ‘brain state’, while the knowledge-based development lags behind will become a ‘torso country’, listening to ‘mind state’ driven. Changes in knowledge-based economy that prompted the dev