The new competitive environment pharmaceutical drug retail competition in the industry of medical and drug trends.docVIP

 PAGE \* MERGEFORMAT 23 The new competitive environment pharmaceutical drug retail competition in the industry of medical and drug trends China’s pharmaceutical retail industry after 10 years of development history, drug retail companies have evolved a certain scale, drug retailers share of total drug sales increase to 20% -30%, over the mainstream pharmaceutical retail chain enterprises have been formed, Many large chain stores already have a larger market share. The past decade has experienced shop chain Chao, enclosure Chao, joining a wave of parity tide, service flows, diversified tide, brand Chao, mergers and acquisitions, and capital flows ... ... a variety of competing themes Lilian, drug retailing is more Many are mature, their perceptions and grasp of the market is more profound and rational. However, the drug retail competition in the market are continuing, and the intensity is even worsening. The new medical reform in the current policy, under the guidance of competition in the retail industry, not only occurred in the pharmaceutical retail industry within the competition between pharmacies, in the new policy, under the guidance of medical reform has also increased the pharmaceutical retail industry and the state’s new medical reform policy priorities to support the primary health care sector In particular, the urban community health service centers (stations) competition between the pharmaceutical retail industry, how to respond to change with the time, proper and timely adjust their business ideas and competitive thinking, give full play to advantages of the convenience retail pharmacies to increase customer service levels of medical and pharmaceutical and establish a good brand image and expand its own development and living space. The new medical reform from the current policy, it is difficult to determine from the retail pharmacies in a number of medical reform in this Italian good news, while the national focus on building grassroots support