The minds of an Advertising Man.docVIP

 PAGE \* MERGEFORMAT 28 The minds of an Advertising Man Clients supreme A professional to write the article in advertising, said: ‘Customers are our God, they can say whatever we must to do the cf. Tao Yinzi others, of course, would like to Gansha the Gansha. ‘Customer the supreme idea of people in advertising are very popular, but speaking with great confidence, who opposed him, as opposed to the truth, defend the truth, like a stern spirit. A customer said: ‘I have money, you (referring to advertising) of course, to listen to us. If I spend money to hire a disobedient advertising how can I bear it? I have to say how to change how to change it! I said, must plan how to design how to design planning. ‘Like this’ Grandpa’ clients, I also encountered a lot. Encountered this kind of Zhu Er, let a lot of advertising creative lost their lives. Have heard of a creative director, not without black humor to say: ‘Director, Director, the total being’ raped’’. This is ‘not what I do not understand this world really makes strange!’ In fact, when a client in a company or person to provide him with planning services, the two sides should be equal the ‘comrades’ any more. One is the ‘commander’, and the other is the ‘chief’, the commander must carefully listen to the views of chief of staff, in order to make decisions, while the chief of staff to full staff, in order to allow commanders to make the right decisions, both sides are equal communication, rather than ‘power policy, planning, advertising the services provided by the person unlike other service industries. Customers in other industries more directly to consumers, the customer is indeed a ‘God’, of course, do everything possible to meet customer requirements. Planners, advertising the services provided by a natural person and let his customers - customer satisfaction, but it should be a consumer first, not the customer first. From this point of view, to engage in ‘power’, that means no, which not only deprived