The management of distribution channels value-added approach.docVIP

 PAGE \* MERGEFORMAT 22 The management of distribution channels value-added approach Channel status In recent years, price wars and a disguised form of price wars affected the industry one after another: from PC to the aviation industry, from retail to computer software, from home appliances to food, from cars to women’s products, has been spared. Experiencing a price war, even the survivors have virtually no non-How do you look, and even more not to mention who is the winner because it will simply be no winners. Interestingly, in previous years, price competition to price competition in the enterprise means to take the initiative to seek more market share behavior, but in recent years, especially in 2000 is that many companies last resort passive behavior. In reality, enterprises in the distributors have been forced to cut prices, but sales had to put more and more advertising. So many ‘must’ reflect China’s enterprises have serious flaws. Chinese city’s economic reform started from the circulation system, this reform manifested in two aspects, one traditional business structure and system reform, one manufacturer of distribution and recycling. Traditional commercial system and the reform of the system performance is most important to break the state monopoly for purchase mechanisms, institutions, activating large-scale retail trade, expressed as a large number of individual practitioners to enter the wholesale and retail sectors. Objectively speaking, China’s industrial enterprises re-distribution channels, it is around the use and support the individual distributors and gradually expanded. In a sense, the development of China’s industrial enterprises are based on the main line of competing distributors. The rise and fall of their honor and distributors can maintain the capacity and efficiency. Circulation system at the beginning, the enterprise’s distribution is not highly competitive, on the contrary, due to commodity shortages, competition in the mar