Strong attack - Competitive Strategy of China Medical Marketing (Part Two).docVIP

 PAGE \* MERGEFORMAT 26 Strong attack - Competitive Strategy of China Medical Marketing (Part Two) Third, pharmaceutical companies marketing strategy Strategy lead, winning action The new situation facing health care reform, pharmaceutical companies must fully understand the opportunities and healthcare challenges, the correct evaluation of its own resources and capabilities, develop strengths, compensate for weaknesses, seize opportunities and avoid risks, and rapid development. Pharmaceutical businesses should be comprehensive examine its product strategy, marketing strategy, channel strategy, leading the overall strategy and on the basis of the industry business development goals, but also changes in the marketing business model, management, establishment of efficient operating organization, strengthen the implementation. winning strategies and actions will be the leading pharmaceutical companies in the future market success of the fundamental choices. First of all winning strategies and operational requirements of the leading pharmaceutical companies understand the business strategy right. Jun consultation medical use and division of the three formulas to correctly understand the corporate strategy: (1 strategy = opportunity + capacity. Strategy is to find corporate capability and market opportunities, focusing resources and form core competitiveness, establish the position as market leader . (2 Strategy = final + path. strategy is based on the real stage for the future vision and a clear description of strategic objectives, and find the best path to achieve strategic objectives and methods. (3 strategy = strategy + action. strategies must be put into trip will have actual meaning, only the state has maintained the strategic leader in the enterprise can achieve strategic, operational success. pharmaceutical companies to be judged industry trends and market changes, changes in the structure, looking for opportunities, while efforts to improve the ma