The forefront of health Operation Hurricane All elements of the case plan Jie Mi.docVIP

 PAGE \* MERGEFORMAT 21 The forefront of health ‘Operation Hurricane’ All elements of the case plan Jie Mi Today, the Chinese marketing circles, particularly the pharmaceutical marketing industry, many people are aware of an ‘Operation Hurricane’. The reason it has been mentioned a lot of people, because through this strange action, one sold for 20 years, sales have never Guoyi the treatment of prostate disease, a small category of products, after less than a 500-day period, reaching annual sales volume of 260 million. Moreover, in 2006, its objective is to sell 360 million years (as the author writing, in May, this goal seems a foregone conclusion). It should be said that the results obtained in recent years, the highly competitive pharmaceutical OTC market, are indeed a sort of a small miracle. Perhaps because of this, the production of this product enterprises - CONBA medicine, in 2005, China’s pharmaceutical industry has become a dark horse. Yes, you may have guessed, this product is every night, prime time in the central set of the request by the ‘Big Brother’ clever recommended the forefront of health, its full name is the forefront of Kang Pollock Yasukata. CONBA tender in 2006 China Central Television ranked highest in the pharmaceutical industry. The forefront of health came in 1984. Its only ingredients of plant pollen. Today, there is only one component of this Chinese medicine, are being CONBA create a new category of playing - botanicals. Hand is inevitable In early 2004, CONBA Pharmaceutical successfully listed in Shanghai Stock Exchange. Like to take this opportunity, the struggle of many years of pharmaceutical companies, everyone was simmering Yi Gu vigor, hoping to make a big fight. CONBA president, Hu Ji-Qiang, that while the regular study of two enterprises, one is the water buffaloes ran out of the train speed Mengniu, another is the Hangzhou city rivals - the people’s livelihood medicine. Minsheng Pharmaceutical Co., 21 Jin, he inadve