The sub-channels to the regional market to do.docVIP

 PAGE \* MERGEFORMAT 23 The sub-channels to the regional market to do Background Z City is an important H provincial-level cities and four counties under the jurisdiction of District 5 is a nation-famous industrial base. After the reform and opening up, Z city, to strengthen the restructuring of industrial enterprises, transformation, so most of the old industrial city in the country caught in a ‘reform, seeking death, without reform to die’ in an embarrassing position when, Z city, has been initially completed the enterprise reform. Now Z City resident population of about 3 million, the city’s GDP reached 200 billion, per capita income is about 12,000 yuan / year, per capita disposable income reached 7,000 yuan / year, the city’s economic level, or whether the level of consumption, it is basically H Province are second only to the provincial capital, ranking second in H province. A company is China’s largest liquor manufacturer, one of output, sales income highest in the country. The enterprise has a strong brand B, B series of the brand’s market price of between 60-200, consumers are mainly targeting mid-range level of consumption. Is well known in the Chinese wine market, this level of competition is most intense, and now, such as domestic Gujing, hole in cellar, JLF, Zhuge brewing are all very strong competitors. However, as B products in the city of Yun-Z cook and accurate market positioning, market research adequate, well-planned, market transport done when, in the Z-listed less than three years, hotels, supermarkets, famous smoke shop name hotels such as the terminal city rate of 90% or more, particularly in a considerable number of (about 18%) of the stars shop, point, pull on the overall sales, stability has played a very key role, and now has reached sales of 3,000 Yuan / year, Z City liquor sales ranks second. Analysis But now, business area manager A Manager Zhang some trouble, although the B product in Z city is booming, sales stability, and th