Systems Marketing and Health Industry.docVIP

 PAGE \* MERGEFORMAT 21 Systems Marketing and Health Industry ‘System of marketing’ is the pseudonym Zong I pine in the ‘sales and marketing for 99 years, raised seventh frontispiece marketing concept, the concept of the health industry is based on many years of health-related industries in China’s concern with the times presented in this China’s health industry vision. Although this is only marketing system, marketing idea, but the concept can be generalized marketing covers all aspects of social life, broadly speaking ‘system of marketing refers to the modern market system under the condition of the overall situation from a scientific solution to make the concept of’. For enterprises, ‘system marketing concept’ is an enterprise must establish and follow a long-term overall point of view, from the very beginning, it is necessary organizational structures, management mechanisms and operational methods at all levels, optimization, quantitative handle the business, customers, the relationship among the community, and consistent. From the industry perspective, which contains a number of enterprises and institutions, is also included in the survival of the whole industry chain, many different individuals the division of labor, if all the units and individuals by the system can handle its own marketing, the concept of subject, object and social interests, then the whole industry will be harmonious and healthy development. According to the author 20 years, China’s industrial development and current status of health-related concerns and found that both the medical and health care enterprises, pharmaceutical or other related businesses within the industry, against the system, there are many examples of marketing ideas, and now has come to threaten not only individual survival and development of but also to the harmonious development of a serious threat to the national level. This is the leadership and people of insight not want to see the reality, the parties have to