To feel the pulse of the furniture industry - the frontline from the market survey and analysis report.docVIP

 PAGE \* MERGEFORMAT 27 To feel the pulse of the furniture industry - the frontline from the market survey and analysis report As the saying goes, iron water companies of soldiers, the marketing people as the same as the regular migratory birds.人往高处走 , water, Going with the flow, which is human. L dug the furniture industry has been headhunting company, after it according to my old habits, some of the furniture market was examined. I think that that is a new recruit marketing staff of the required course, and also I have a consistent way of working. In this way, I know I can be familiar with the industry, and as soon as possible into jobs; also be for the company’s relevant departments, colleagues and leadership provide the basis for decision-making, or the play serve as a catalyst to expand the role of thinking; below the issues involved are at present the furniture industry and the general concern to be addressed. In order to be considered, I have done some reasonable processing, the original house belonging to the company in some of the information and recommendations section of the L deletion of marketing. Added more content industry analysis. As to whether there is constructive and thought this depth, I think that the reader is the best referees. 1, on the furniture fashion trends and styles The level of market orientation from the target angles: Civilians, ordinary salary earners yes yes low-level, low-cost primary consumers. This part of the furniture is still the mainstream consumer. Their requirements are: simple and practical and have a modern aesthetic; feature more in order to take full advantage of the limited living space; hope that the high-end design and style, but indulge in the cheap price, psychologically to feel value for money . This is a huge market segments. This type of consumer group or a motley of the world, because of its good at copying and imitation, performed poorly in research and development and design originality. Therefore