To open a win-win relationship between business and the media.docVIP

 PAGE \* MERGEFORMAT 26 To open a win-win relationship between business and the media Sequence: Let the media to become a part of you and your business Today’s society, the media industry in the development of faster and faster, the way the media is no longer confined to traditional television, newspapers, magazines, radio, as the network media and other emerging media, the emergence and development, so that the speed of news dissemination can be a night of between around the globe. Network information mode of transmission has changed the traditional television, newspapers spread news of events, the first time, the globalization of information, networking, and transparency. Both occurred in the size of things around us, or place in a major event in every corner of the earth, people are available through the network of news the media attention to the global spread of the fastest. Can be said that the emergence of online media has changed our way of life, so that enterprises in the global news surrounded by transparency. Therefore, enterprises to survive and develop, it is inevitable to learn and a variety of media. Whether you are willing to, the media have become to you and your business and form an indispensable part of it. There are many business owners and managers, usually reluctant to accept media interviews, reluctant to let the media know, What is more, some businesses in the South play ‘fire anti-theft reporters’ slogan. Can be seen that many companies deep misunderstanding of the media. The relationship between the enterprise and the media is looking into the relationship between preparedness and fear interview, fear of exposure reporters. This is what many in the development of production and processing enterprises and to rely solely on supporting the development of the first real business idea. But the fear of contact with the media and the media do not want to deal with, does not mean that you will never deal with the media. Many people think tha