Wine culture is the liquor industry the core competitiveness of.docVIP

 PAGE \* MERGEFORMAT 24 Wine culture is the liquor industry the core competitiveness of First, liquor industry, the ‘sunset industry’ background Liquor industry is a sunset industry, the reference to long-standing, and there are several reasons. First, because the wine production needs to spend a lot of food, so its production has been a certain degree of suppression by the state. In the wine industry trade associations ‘15’ plan, the liquor is the only goal to cut the wine types, while high-state liquor taxes, release the restrictions on liquor advertising, all indicate that the national dialogue wine industry’s attitude is restrictive guidance. Second, the wine’s health has always been strong concern for the community, excessive alcohol beverages, although other kinds of wine, too, but it may be more subject to blame liquor. Third, the narrowness of the spread of wine culture, although the profound wine culture, but our spirits more focused on the demands of cultural dissemination in the host a party gifts, friends gather to drink, business activities, which makes wine culture has been simplified. Fourth, the wine culture and image of the lower one to bring wine, and many people think of drunk Gas smoked smoked the Jiuzhuo culture, wine culture in the social and cultural construction at a lower position. Fifth, the white wine production and sales declined: from 98 years of wine production and sales of more than 800 million tons in 2003 more than 300 million tons, the entire liquor market is shrinking tape. From the original ‘no alcohol not a seat’, ‘non-white-not a seat’ to present the ‘sunset industry’ in reference to the liquor industry conveys the message that anxiety and depression have no confidence in the future of the liquor to convey to consumers is a white culture has an anachronistic culture, is a backward culture. White wine of such information to convey the long-term development is very dangerous, it may be a subtle change in a sudden qualitati