江苏省海安县实验中学高中英语牛津版必修四：Unit1AdvertisingWelcometotheunit导学案.doc

【学习目标】） 1. To enjoy some beautiful advertisements and have a general idea of advertisements. [来源:Z|xx|k.Com] 2. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 3. To get involved in the discussion and practice spoken English. 【教材助读】 1. Where can we find these ads? 2. Why do you like these ads? 预习反馈：Observe the four pictures on Page1. Try to divide them into two parts.[来源:学.科.网] (Ads for social problems and ads for sales.) 【课堂探究】 学生活动1 Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements. 学生活动3 Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one. 【当堂检测】 Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it. [来源:Zxxk.Com]Can you think about a good slogan for an ad? 第 2 页 共 2 页