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Competitiveness of Frontier Regions and Tourism Destination Management.doc

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Competitiveness of Frontier Regions and Tourism Destination Management

CompetitivenessofFrontierRegionsandTourism DestinationManagement KsenijaVodeb The competitiveness of borderregions is oftenlower than the com- petitiveabilityofacountry’sinteriorregions.Mostlybeingareasthat marktheendofoneentityandthebeginningofanother,borderregions demonstrateweakereconomicperformance.Tourism,asamethodof development,providesopportunitiestodeveloptourismdestinations inplaceswheretourismattractionsandresources,andcomparativeand competitiveadvantagesexist.Thispaperdealswithmodelsforassessing competitivenessinthe?eldoftourismanddestinationmanagement asavitalelementinachievingahigherlevelofcompetitivenessfora tourismdestination.Ourresearchfocusesontourismsupplyproviders intheborderregionsofSloveniaandCroatia.Weassesstheirattitudes ontourism,regionalcompetitiveness,andpotentialtourismdestina- tionsastheoutcomeofcooperationbetweenthetwocountries.Results indicatethepossibilityofenhancingcompetitivenessthroughastrate- gicapproachinplanningandmanagingcross-bordertourismdestina- tions. KeyWords:tourismdestination,competitivenessintourism,tourism destinationmanagement,cross-bordercooperation jelClassi?cation:o10,m20 Introduction Thereisnoclear,standardde?nitionofcompetitivenessorstructural approachtounderstandingcompetition.AccordingtoWei-ChangHong (2008)therewerepublishedinrefereedjournalsmorethan4000regular papersregardingthecompetitivenessfrom1985to2006. Competitivenessisaconceptpresentinthemodernbusinessopera- tionsofallindustriesandsectors,andbecauseoftheindirecte?ectit hasonthepro?tabilityofbusinessentities,itisthefocusofstudyand analysisformanyresearchersandprofessionals.Manyauthorsseekto de?nethis conceptanddescribe itsregularities andbasic characteris- ticstomakeiteasiertounderstandandapplyinpractice.Forexample, MichaelPorter(1996,24;1997,38;1998,3),oneofthegreatestnamesin DrKsenijaVodebisanAssociatedProfessorattheFacultyofTourism Studies,UniversityofPrimorska,Slovenia. ManagingGlobalTransitions10(1):51–68 52 KsenijaVodeb this?eldwhohas,fordec