.蓝海战略.pptVIP

1. 重建市场边界 Reconstruct Market Boundaries 执著于在产业中胜出的传统思维，竞争方式必然趋向雷同。 因此，应该跳脱传统竞争思维，改变价值曲线 根据自身的条件重建市场边界，避免无谓的探索和搜寻，减少搜寻风险 (Search Risk) 1. 重建市场边界 Reconstruct Market Boundaries 存在六大途径帮助企业重建市场边界 Path 1:跨越他择产业Look across alternative industries Path 2:跨越战略群组Look across strategic groups within industries Path 3:跨越买方链Look across the chain of buyers Path 4:跨越互补性产品和服务项目 Look across complementary product and service offerings Path 5:跨越针对卖方的功能与情感导向 Look across functional or emotional appeal to buyers Path 6:跨越时间Look across time 1. 1. 重建市场边界 Reconstruct Market Boundaries Conceiving new market space