城市轨道交通商业资源经营模式研究.pdfVIP

…-学海泛舟 Academic Research 城市轨道交通商业资源经营模式研究 吴日学徐变靠徐永能 (南京理工大学 南京 210094 ) 摘 要: 随着成市轨道交通网络化构架的形成，或市轨道交通的可持续发展很大程度上依然于Jt.资源的开发与利用。 城市轨道交通的商业资源作为它的主要资源，其经营的成功与否很大程度上影响着其资源价值能否得到充分发掘。 本文首先对城市轨道交通商业资源进行了简单分类并归纳了各类商业资源的特点，其次分析了商业经营的五大模式， 然后结合城市轨道交通货源的特点，分析探讨得出利于城市轨道交通可持续发展的资源经营模式。 关键词:城市轨道交通;商业资源;经营模式 中图分类号: U49 1.2+27 文献标志码:A Study on the operation modes ofcity rail transit commercial resources Nanjing University of Science and Technology, Nanjing 210094, China Wu Rixue Xu Wenfei Xu Yongneng Abstr ad: With the formalÏon of city rail transit network architecture , the sustainable deve10pment of city rail 恼nsit is large1y dependent on the development and utilization of its resources. The commercial resources of City rail transit as a main resource, its management is successful or not largely affect the value of resources whether or not be fully explored. This paper firstly of commercial resources of urban rail transit make a simple classification and summarizes the characteristic$ of all kinds of commercial resources , secondly analyze five modes of commercial operation, and then combined with 缺憾 characteristics of urban rail transit resources, ana1ysis and discussion of the resource management model that conducive to sustainable development ofthe urban rail transit. Key words: Urban rail transit; commercial sourα:5; management model 当的地下商业开发及有效经营， 可满足市民拙行时 1 引言 的各种日常需要，使得车站功能更加完善，极大地 改善了城市交通条件、交通便利的同时，生活也更 城市