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An Analysis of News Media Coverage of Complementary and Alternative Medicine 英文参考文献
AnAnalysisofNewsMediaCoverageofComplementary
andAlternativeMedicine
BillieBonevski1*,AmandaWilson1,DavidA.Henry2
1DisciplineofClinicalPharmacology,UniversityofNewcastle,Newcastle,NewSouthWales,Australia,2ChiefExecutiveOfficer,InstituteofClinicalEvaluativeSciences,
Toronto,Canada
Abstract
Background: To examine the accuracy and adequacy of lay media news stories about complementary and alternative
medicinesandtherapies.
Methodology/Principal Findings: A descriptive analysis of news stories about complementary and alternative medicine
(CAM)intheAustralianmediausinganationalmedicalnewsmonitoringwebsite,.au.Eachstorywasrated
against 10 criteria by two individuals. Consensus scores of 222 news articles reporting therapeutic claims about
.aubetween1January2004and1September2007werecalculated.
Theoverallratingscorefor222CAMarticleswas50%(95%CI47%to53%).Therewasastatisticallysignificant(F=3.68,
p=0.006)differenceincumulativemeanscoresaccordingtotypeoftherapy:biologicallybasedpractices(54%,95%CI50%
to58%);manipulativebodybasedpractices(46%,95%CI39%to54%),wholemedicalsystems(45%,95%CI32%to58%),
mindbodymedicine(41%,95%CI31%to50%)andenergymedicine(33%,95%CI11%to55%).Therewasastatistically
significant difference in cumulative mean scores (F=3.72, p=0.0001) according to the clinical outcome of interest with
stories about cancer treatments (62%, 95% CI 54% to 70%) scoring highest and stories about treatments for children’s
behaviouralandmentalhealthconcernsscoringlowest(31%,95%CI19%to43%).Significantdifferenceswerealsofound
inscoresbetweenmediaoutlets.
Conclusions/Significance: There is substantial variability in news reporting practices about CAM. Overall, although they
maybeimproving,thescoresremaingenerallylow.ItappearsthatmuchoftheinformationthepublicreceivesaboutCAM
isinaccurateorincomplete.
Citation: Bonevski B, Wilson A, Henry DA (2008) An Analysis of News Media Coverage of Complementary and Alternative Medicine. PLoS ONE 3(6): e2406.
doi:10.1371/journal.pone.0002406
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