Media中英对照.docx

二． Media 1. Activity Audit 行为核查 解释：Independent verification of measured activity for a specified time period. Some of the key metrics validated are ad impressions, page impression, clicks, total visitors and unique users. An activity audit results in a report verifying the metrics. Formerly known as a count audit. 一个特定时间段内对可测量行为的独立核查。核查的关键指标为广告曝光量、点击数、总访客数和唯一用户数。活动核查将提供各指标认证的报告。行为核查曾被称为计数核查。 2. Ad Stream 广告流 解释：The series of ads displayed by the user during a single visit to a site(also impression stream). 用户访问网站期间展示的一系列广告（也是曝光流）。 3. Ad Window 广告窗口 解释：Refers to the various forms of advertisement in the form of link. 独立于内容窗口之外的窗口。 4. API（Application programming interface）应用程序编程接口 解释: API is a set of routines, protocols, and tools for building software applications. 应用程序编程接口是一套用来构建软件应用程序的例程，协议和工具。 5. AR（Augmented Reality）增强现实 解释：AR is a live direct or indirect view of a physical, real world environment whose elements are augmented (or supplemented)by computer generated sensory input such as sound, video, graphics or GPS data. 是一种实时地计算摄影机影像是位置及角度并加上相应图像的技术，目标是在屏幕上把虚拟世界套在现实世界并进行互动。目前在互动广告案例中最常见用Flash来实现AR。 6. Affinity 用户粘性 解释：Behavior preference on any Media. 一个用于对比目标群体在不同媒体平台上的互动深度的差别的指数。例如,用户在A平台的停留时间，浏览页数等行为数据高于B平台，说明A平台的用户粘性更高。 7. Ad network 网络广告联盟 解释：Gathering large media resources into an Ad network platform, help Brand cover targeted people on large media platform with small budget, but not available for Brand to select specific media. 聚合大量网络媒体广告资源的推广联盟，可实现帮广告主同时覆盖多家媒体平台，精准定向人群推送广告，但广告主不可指定媒体。例如广点通，易传媒，Google的AdSense，好耶。 8. Ad Exchange 互联网广告交易平台 解释：A platform connect the SSP and DSP by technical system, help the media and advertisers close the deal with higher efficiency. 像股票交易平台一样，Ad Exchange通过技术平台打通SSP和DSP两个平台，也就是卖方和买方，实现高效率的广告交易流程。 9. AD Tracking 广告效果检测 解释：Tracking agency on 3rd party, use tracking code help advertiser track the Media Ads, analyse the Ad effect by actual tracking data. 第三方监测公司利用广告代码对媒体发布的广告进行全方位的监测，为广告投放效果提供数据依据。 10. APP 应用程序 解释：Application on