《地产英雄》读书有感.docVIP

《地产英雄》读书有感 《地产英雄》读书有感提要：看完书，觉得在要想在商界发展，关系确实重要，但更关键的是眼光和交际能力，还是得有真本事。不管是沟通还是经营、营销能力自己都有待提高 《地产英雄》读书有感 昨天在屋里看书，看《地产英雄》原书名是《官商》，看完了全书，还是有些感悟。书中的主人公林泉是一个大学生，利用姥爷（原市委书记）的官场巧妙关系，打通市委、省委人脉，注册皮包公司，赢得银行的鼎力相助，并与富豪孔立民等连手，空手套白狼式的进军房地产行业（营销、地产中介、拆迁公司等），分享地产财富盛宴，短短1年多时间积累的巨额财富。从书中很能看出地产界内部的潜规则，“圈地运动”式的原始积累。看过书后对房价上涨背后也有更深的了解。官商能力圈确实很大，能在短短时间里面暴富。 书中除了描述官商之外，还重点刻画林泉的营销能力。第一，秀水阁酒楼：通过三十万招聘经理，在1999点30万在小城市确实是个话题，而且通过市委去秀水阁，秀水阁为市委包办宴席等，对秀水阁重新包装等，体现出整体营销策划能力；第二，月牙湖项目：通过重新定位（高端），改善环境，开展小区业主活动，并出租空闲房屋给白领等高端人群，铸造高端形象；并内部认购提高员工积极性，通过下面的房屋中介店大量推荐看房者、每月调价格以及限量推出房子等短缺气氛促进购买；第三，檀山公寓：大手笔，打造无法复制的稀缺性，顶级奢华的私家园林，在硬件和软件上面都是顶级的；通过明都等来推高房价，并通过征文形式来宣传；对上层人士的人性深入了解，在通过拍卖形式进行定价，等等。林泉所用的都是大胆出位的营销手法，而且几个项目都可以说是非常成功。看了这本书后，觉得自己的营销方面的，只是皮毛，小打小闹而已；真正的营销确实都是从产品本身就开始入手，在檀山公寓里面林泉首先考虑的就是换名字，在营销方面确实需要提升的高度。 看完书，觉得在要想在商界发展，关系确实重要，但更关键的是眼光和交际能力，还是得有真本事。不管是沟通还是经营、营销能力自己都有待提高。 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-a