第十五章广告和公共关系.pptVIP

* * Note to Instructor This Web link brings you to the homepage for 广告 Age. Depending on the amount of time the instructor has during this class, it might be interesting to explore the site with the students. At the minimum, students should write down this url, especially if they have an interest in 广告. For international 广告 decisions the most basic issue concerns the degree to which global 广告 should be adapted to the unique characteristics of various country markets. Some large advertisers have attempted to support their global brands with highly standardized worldwide 广告, with campaigns that