On the theory of planned behavior of female college students entrepreneurial intention.docVIP

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On the theory of planned behavior of female college students entrepreneurial intention.doc

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On the theory of planned behavior of female college students entrepreneurial intention

On the theory of planned behavior of female college students entrepreneurial intention Abstract: Theory of Planned Behavior that is intended to start the determinants of entrepreneurship, and entrepreneurial intention is a pioneering attitude, subjective norm and perceived behavioral control decision. Therefore, in order to improve the entrepreneurial intention of female college students, and promote entrepreneurial behavior of female college students The implementation needs to start from three aspects: optimize business environment, changes in entrepreneurial attitudes of female college students, broaden the support for female college students venture channels, and reduce pressure on female entrepreneurship among university students to conduct entrepreneurship education for women students to enhance the entrepreneurial confidence of female students. Paper Keywords: entrepreneurial intention, theory of planned behavior, female college students With the changing times, open society and knowledge economy, women gradually increase the rate of business success. GEM2008 year, according to statistics, the growth rate of female entrepreneurs is 3 times the male and female entrepreneurship has become a new economic power. At present, the total number of women entrepreneurs account for 20% of the national entrepreneurs, the proportion of Chinese women start their own businesses than a decade ago by 17 percentage points to 21% or more, close to the level of men Ⅲ. and this woman Yin wave of entrepreneurial female students in their own businesses to provide a golden opportunity for the employment of female graduates is difficult to solve this social problem provides an effective way. Ajzen’s theory of planned behavior that any necessary planning activities, such as the behavior of their own businesses, is available from the individual’s behavioral intention to predict. Kolvereid (1996) study of Norwegian people, proved TPB choice theory to entrepreneurial int