On the vocational schools brand strategy.docVIP

On the vocational schools brand strategy Abstract: The introduction of the brand strategy to the field of vocational education, help to optimize the educational resources, and help to improve the school’s core competitiveness, to enhance vocational education attractive quality education brand is the school’s characteristics, including advanced educational philosophy, excellent quality of education, a strong faculty and high school-effectiveness of the existing resources of school integration and the introduction of the CIS system is an effective way for brand strategy practice. Keywords:: vocational education brand CIS U.S. marketing guru Philip Kotler, the brand has made the following definition: the brand is a name, term, mark or design, or a combination of the use of, their purpose is to identify a particular seller or group of sellers those products, and with a competitor’s product to the difference between. In fact, the brand strategy in the field of education is still relatively weak, of This paper on the secondary vocational school education brand elements and brand strategy to talk about some personal insights, in order to lead Jade. The need for a secondary vocational school education brand strategy Not long ago promulgated by the state lt;lt; Long-term Educational Reform and Development Plan gt;gt; clearly pointed out to explore the school to adapt to different types of education and the growth of talent management system and the school system, to avoid thousands of school side “. Secondary vocational schools in China an important part of vocational education, to carry out the task of the primary skills needed for economic development in an area of #8203;#8203;practical talent training, despite the current state of support in vocational education has increased, but because of deficiencies in vocational education, coupled with school management, educational quality, the quality of students and graduates’ employment and many other factors,