Ｉｎｔｅｒｔｉｄａｌ　Ｂｅａｃｈ　Ｄｅｖｅｌｏｐｍｅｎｔ　Ｐｒｏｐｅｌｓ　Ｊｉａｎｇｓｕ’ｓ　Ｃｏａ.docVIP

Ｉｎｔｅｒｔｉｄａｌ　Ｂｅａｃｈ　Ｄｅｖｅｌｏｐｍｅｎｔ　Ｐｒｏｐｅｌｓ　Ｊｉａｎｇｓｕ’ｓ　Ｃｏａ 　　 　　JIANGSU Province is endowed with a coastline of 1,000 kilometers, most of which is formed of silt. But in the past its coastal settlements, including the port cities of Nantong, Yancheng and Lianyungang, often complained that their coastal beaches were only good enough to be banked up for farming or raising aquatic products. 　　With rapid economic development and shrinking land resources, the coastlines, along with their 600,000 hectares of intertidal beaches, have become valuable land resources for the province. In April 2007, the provincial government decided to shift its local development focus from riverine to coastal areas, signaling great prospects for intertidal beach industries. The Jiangsu Province Sand Beach Exploitation and Investment Co., Ltd. (Jiangsu Sand Beach) grasped the opportunity and embarked on a development mission in a scientific, integrated and environmentally-friendly approach. 　　 　　A Leader in Sand Beach Industries 　　 　　Founded on March 20, 1996 in the provincial capital of Nanjing, Jiangsu Sand Beach is a state-owned company affiliated with the provincial government. Within the first three years of its establishment, it completed its strategic deployment by setting up branches in Yancheng, Lianyungang and Nantong, Jiangsu’s three largest coastal cities. In July 2006, the company became fully fledged after merging with the former Jiangsu Provincial Trade Assets Management Company. 　　In the decade since, Jiangsu Sand Beach has established its central position in the coastal development of the province. By the end of 2007, the company had 26 wholly-owned, holding and sharing companies, had invested capital totaling RMB 2 billion, organized and implemented projects across 90,000 hectares of sand beaches, and reclaimed 50,000 hectares for farming and aquiculture. These projects not only provided land badly needed for key national and provincial projects, such as the Huaihe River con