Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign a cluster randomised controlled trial.docVIP

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Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign a cluster randomised controlled trial.doc

Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign a cluster randomised controlled trial

Augeretal.BMCPediatrics2011,11:26 /1471-2431/11/26 RESEARCH ARTICLE OpenAccess Childrenandyouthperceivesmokingmessages inanunbrandedadvertisementfromaNIKE marketingcampaign:aclusterrandomised controlledtrial NathalieAuger1,2,3*,MarkDaniel2,3,4,B?rbelKn?uper5,Marie-FranceRaynault2,3,6 andBarryPless7 Abstract Background:Howyouthperceivemarketingmessagesinsportsispoorlyunderstood.Weevaluatedwhether youthperceivethattheimageryofaspecificsportsmarketingadvertisementcontainedsmoking-relatedmessages. Methods:Twentygrade7to11classes(397students)fromtwohighschoolsinMontréal,Canadawererecruitedto

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Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign a cluster randomised controlled trial.docVIP