房地产项目广告设计.doc

房地产项目广告设计 房地产项目广告设计提要：营销策划主要内容包括：l本案项目理解、困难及机遇分析l目标客户分析与锁l项目推广主题战略 源自物业管理资料 房地产项目广告设计 （一）第一部分工作---------全案营销策划 1、营销策划主要内容包括： l本案项目理解、困难及机遇分析 l目标客户分析与锁 l项目推广主题战略 l标志设计与VI手册建议 l整合包装策略设计提示 l公关活动促销策略 l阶段性营销节点列示 l营销推广费用计划 2、营销策划主要附录内容包括： l活动推广计划 l电视广告投放计划 l报纸广告投放计划 l户外媒体推广计划 （二）第二部分工作---------形象及广告设计[] 1、标志与VI手册设计 l标志设计（至选中为止） lVI手册基础及应用部分 2、现场包装设计： l售楼部包装设计（只含包装效果部分，装修设计另由装修公司完成） l售楼部展板、PoP等设计 l工地围栏、道旗、布幅等设计 3、售楼资料设计 l售楼书、画册设计 l招商书设计 l折页、海报、户型图、礼品等设计 4、广告设计 l报纸广告设计 l路牌、车体等户外广告设计 l网络广告平面设计（技术工作由网络公司完成） l其他媒体广告设计 源自物业管理资料 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curriculum system and management syste