Exhibition English Teaching Problems and Countermeasures.docVIP

Exhibition English Teaching Problems and Countermeasures [Abstract] By analyzing the characteristics of English courses for exhibition, pointed out that the exhibition of English teaching should be to achieve, analysis of the current exhibition of English language teaching problems, recommendations from teachers, materials, methods, etc. to improve English language teaching fair way. [Keywords:] exhibition English; courses; teachers; materials Abstract: Based on the analysis of the course features of MICE English, the goals of MICE English teaching and some problems existing in MICE English teaching are exposed and some counter-measures, namely, in terms of teachers, textbooks and teaching methodsthereto are proposed. Key Words: MICE English; course; teachers; textbook Introduction MICE industry is the meeting industry and exhibition industry in general, namely, by holding various forms of conferences and exhibitions (including the major international fair exhibitions, trade fairs, sporting events, investment, economic seminars, etc.), to attract a large number of customers (including tourists) , pioneering products, domestic and foreign markets, promote technology and information exchange, tourism, and to stimulate transport, accommodation, commerce, catering, shopping and many other related industries. Convention and exhibition industry with low material consumption, pollution-free, so it is called ‘smokeless industry’. After more than a century of development, convention and exhibition industry in the form, content, features and organized methods have undergone tremendous changes. As a high income, high-profit industry, convention and exhibition industry in many countries an important component of economic development. Convention and exhibition industry in recent years, China has been rapid development. Resulted in the rapid development of exhibition industry market, the surge in demand for exhibition professionals, and thus a large number of spontaneous