2009年12月厦门万科翔之安项目整合推广方案及创意表现.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 彩信 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 推广任务：项目展示—售楼处、样板房开放 推广目的：以”爸爸“的角色锁定项目所针对的客群，并进行区隔，利 用角色所面对迫切的现实问题，用轻松、自由、调侃的沟通 方式，进行心理层面的沟通。 推广途径：户外广告、系列报广、系列软文、短信、网络、