武汉金地·格林春岸精广告推广方案（含平面）.pptVIP

金地·格林春岸 市场走势 武汉各片区四月销售情况 五月第二周走势 片区个案分析 本案2010年前期广告平面表现 2月大户报广 3月夹报 3月精装半版报广 3月户外 精装手册 4月报广 大户半版报纸 别墅整版报广 4月别墅户外 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 新政下的整合策略 一、新政浅读 二、新政解析 三、应对建议 四、本案策略 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 新政浅读 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 1、差别化的信贷和税收政策直指投机炒房等不合理的住房需求。 ——1998年以来最严格的房贷政策 2、遏制外地炒房者 ——对不能提供当地1年以上纳税证明或社会保险缴纳证明的非本地居民暂停发放购买住房贷款。 3、银监会对房地产收紧 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 新政解析 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 地方政府可根据实际情况，一定时期内限定购房套数。 遏制外地购房者，对北京、上海、深圳等一线城市投资性购房行为影响巨大。 本次策略关键点：首套住房但建筑面积大于90㎡的首付为3成