三种由零售商主导的双渠道供应链结构在生产成本扰动下的鲁棒性比较.pdfVIP

计算机集成制造系统 Vo l. 22 No.3 第 22 卷第 3 期 2 0 1 6 年 3 月 Computer Integrated Manufacturing Systems Mar. 2016 001 :10. 13196/j. cims. 2016. 03. 029 三种由零售商主导的双渠道供应链结构 在生产成本扰动下的鲁棒性比较 杨天剑，武兵，李主贺 (北京邮电大学 经济管理学院，北京 100876) 摘 要:鉴于目前仍然缺乏在生产成本危机下不同供应链结构间最优订货与定价决策变动情况的比较研究， 提出三种带有不同合作模式的双渠道供应链模型，基于零售商主导的Stackelberg 博弈，引人价格折让协议饥制，得 出三种双渠道供应链在生产成本扰动出现前后两阶段的最优订货与定价决策.通过比较三种供应链结构在危机 下的最优订货与定价决策的变动情况，给出了它们在危机发生下的鲁捧性排序.结果表明，供应链或部分供应链 的垄断特征， 导致了生产危机下原计划最优订货和定价决策的脆弱性. 关键词:供应链管理;危机管理;双渠道;订货与定价决策;鲁捧性 中图分类号: F274 文献标识码:A R o bustness comparison of three dual-chann el supply cha in structur咽 under production cωt dis rupt ion s YANG Tianjian , 气J Bing , Ll Zhuhe (Sch∞I of Economics and Management , Beijing University of Posts and Tele∞mmunications. Beijing 100876,China) Abstract: Owing to the problem that comprehensive comparisons between optimal pricing and ordering policies in dif- ferent Supply Chain (SC) structures was deficient under production cost disruptions. three two-echelon dual-channel SC structures with different cooperation modes were proposed. Based on the retailer-dominated Stackelberg game and linear Price-Discount Sharing (PDS) scheme. the optimal two陪stage pricing and ordering policies in three two- echelon supply chain structures under production cost disruptions were solved. T he decision robustness of them un- der production cost disruptions were compared and sequenced. The results showed that the fragility of original opti- mal and ordering policies under production cost disruptions were caused by monopoly characteristics of a supply