电商包装存在问题及对策.PDFVIP

包 装 工 程 第38 卷 第7 期 ·228 · PACKAGING ENGINEERING 2017 年4 月 电商包装存在问题及对策 于含，张昶，张蕾 （石家庄邮电职业技术学院，石家庄 050021 ） 摘要： 目的 研究电商包装存在的问题，并提出解决对策。方法 采用查阅文献、网络调研等分析电商包 装的特点，并基于电商包装的现状剖析其当前存在的突出问题，针对性地提出解决对策。结果 通过对 电商包装现阶段存在问题的深入研究，提出要从根本上解决电商包装包装不足、过度包装、环保问题突 出、包装规格过多、用户体验不佳等问题，需要政府、包装企业、快递企业、电商企业等多方配合，共 同提升电商包装回收利用率，要从产品包装设计、包装材料选择、包装操作规范和包装标准制定等多方 面规范电商包装全流程，不断提升用户体验。结论 电商包装现阶段仍然存在诸多问题，只有参与各方 共同努力，协同改进电商包装中的问题，才能使电商包装回归本质、绿色环保、方便快捷。 关键词： 电商包装；问题；对策 中图分类号：F252.1 文献标识码：A 文章编号： 1001-3563(2017)07-0228-05 The Problems and Countermeasures of E-commerce Packaging YU Han, ZHANG Chang, ZHANG Lei (Shijiazhuang Post Telecommunication Technical College, Shijiazhuang 050021, China) ABSTRACT: The work aims to study the problems of E-commerce packaging, and put forward the countermeasures. Characteristics of E-commerce packaging were analyzed by reviewing literatures, conducting network researches and in other method. Its current prominent problems were analyzed based on the status of E-commerce packaging, and counter- measures were put forward accordingly. Through the in-depth study on the existing problems of E-commerce packaging, it is proposed to fundamentally solve the problem of insufficient packaging, excessive packaging, prominent environmental problems, excessive packaging specifications, poor user experience and other issues. To solve these problems, the gov- ernment, packaging companies, express enterprises and E-commerce enterprises, etc. were required to work together to enhance the recycling rate and regulate the whole process of E-commerce packaging from the product packaging design, packa