品牌通路与通路品牌(国外英文资料).doc

品牌通路与通路品牌(国外英文资料) Brand channel and channel brand Pathway, The problem of road problems rise to the theoretical level, which will help us to solve the practical problems encountered.   from the developing trend of Chinese wine industry in recent years, the focus of competition has from industry chain upstream of the technology, raw materials, etc Moving downstream from the industrial chain, it is predictable that the path will be the next focus. Because of the upstream cause of the industrial chain The real question is whether you can turn your product advantage into a brand advantage and get consumers to pick it up Your product. In order to realize the transformation of product advantage to brand advantage, the channel is the key one. So I chose today The brands point of view is the path.   in fact, between enterprises brand and channel there is a complementary relationship, namely channel support brand, and brand The relationship between the two will be counteracted by the path, and a win-win situation will emerge between the two Form a vicious circle.   according to the China brand strategy to learn the latest statistical analysis, heavens brand intangible assets has become the leading industry, changyu brand price With a value of 9268.6 million, the brand value of the new day is 8.3401 million, and zhangyus brand competitiveness index is 40.95, the new day brand competition The force is 54.15; First in the Chinese wine industry; With the help of this high brand awareness, 2003, Successful implementation of cities than store program, in more than 100 large and medium-sized cities in the country has developed more than 18000 shang chang  supermarket terminal, 8 More than 000 food and beverage terminals have a say in the market.   real cases from the heavens and see our brand for reaction pathways, the so-called brand pathways. So, as a factory How do you use brand awareness to strengthen access? Thats the channel brand Im talking about.   a brand, esta