EB_ch01电子商务第一章PPT.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * Electronic Commerce, Tenth Edition * * Summary Electronic commerce Application of new Internet and Web technologies Helps individuals, businesses, other organizations conduct effective business Adopted in waves of change First wave ended in 2000 Second wave focuses on improving specific business processes Third wave relies on availability of mobile devices with Internet connectivity Summary Technology improvements Create new products and services Improved promotion, marketing, delivery of existing offerings Improve purchasing and supply