五种业主俱乐部形式(国外英文资料).docVIP

五种业主俱乐部模式(国外英文资料)Five types of owner club modeNowadays, a lot of development business is going through a kind of owner club or property will close the distance between buyers and sellers. Earlier, shenzhen vankes wanke club, everbright garden of everbright garden and the sea of China real estate all received remarkable results. In numerous clubs, vankes connation of guest will and hopson development will be the most compelling, the former focused on building customer relationship and brand penetration, the latter emphasizes the create more benefits for customers, to produce two different kinds of service marketing mode.A marketing experiment for 10,000 peopleIt has more than 10,000 members in seven cities including shenzhen, Shanghai and Beijing. The conditions of the membership of all guest will is very simple: at least 18 years of age, and fill out a include name, gender, age, work unit, degree of education, and other content of the personal information form, you can get ahead of vanke property of building materials and the latest sales information, at the time of purchase of vanke real estate, can enjoy the member preferential, attend all the guest will organize social activities and social activities, enjoy selected firms provide shopping discounts, members of vanke real estate, and get all this service doesnt need to spend a penny.By guest will, vanke was and the good relationship between consumers and a lot of consumer data, and all the guest club with the front end of the edge, which is the function of information collection, analysis, segmentation, consumers as a true one understanding of consumer behavior habits, living patterns, aesthetic tendency. In fact,Wanko has become the laboratory for vankes development. Vankes development in the early period of the best poetic beauty, said to all the guest will be a member of the questionnaire, and to grasp, identification of 90-90 square meters for the most suitable area of most members, house money payment capaci