外贸函电中地礼貌原则.docVIP

湖南农业大学课程论文 学 院：东方科技 班 级：2009级英语3班 姓 名：明敏 学 号：200941908328 课程论文题目：外贸函电中的礼貌原则 课程名称：外贸函电 评阅成绩： 评阅意见： 成绩评定教师签名： 日期： 年 月 日 外贸函电中的礼貌原则 学 生：明 敏 (东方科技学院2009级英语3班，学号200941908329) 摘 要 本文通过系统分析和大量实例的比较, 论述外贸信函英语应坚持的礼貌原则, 归纳出当代外贸英 语信函应用礼貌原则的主要方法。 关键词 外贸函电 礼貌原则 　 礼貌是国际贸易实用英语写作的一个重要语言特征, 特别是对国际贸易函电。一封优雅、彬彬有礼的信函会为自己或自己的公司树立一个诚实、热情的形象, 能够使对方与你全心全意地合作, 进而做成一笔笔好生意; 反之, 一封礼貌欠佳、用语不当的信函则会带来负面的影响, 使之弄砸了生意不说, 还有可能毁了公司多年苦心经营的形象。可见, 礼貌在外贸函电中的作用不容小觑。 一、使用简洁的客套语 当代外贸英语信函摈弃了一些陈旧难懂的客套语, 如your esteemed favor ( 贵方的大函) 、we have for acknow ledgement w ith thanks. . .( 我们已收到,,十分感谢) 等, 但为了礼貌, 还得用一些简洁的客套语, 如thank you、we are glad/ pleased、we have pleasure、we would like you、we w ould be obliged/ grateful/ appreciated if等。例如: The Agreement in question calls for your working out business to the amount of i ,. In going through our records, how ever, we find that your business done to date amount s to only i,, your f ailur e is obviously at variance with your undertakings set forth in the above mentioned Agreement. T herefore, we hope that you w ill spare no effort s to strive for more business to carry out the provisions of the Ag reement as expectedof you. 此处your failure 不妥, 应改为the inactiv-ity on your part。 二、使用对方观点 在外贸英语信函中, 我们切记给谁写信。应站在对方的立场看问题, 考虑对方的处境, 明白对方的难处, 说明我们了解对方、体谅对方,从而鼓励对方与我们合作。例如:We_viewpoint.1. You have not opened the L/ C for your order, w hich has been ready for shipment for a long t ime. We have w rit ten to you several times, but much to our regret, w e have not had any reply from you up to the moment . 2. We regret to say that w e have to cancel your order because of your failure to open the L/C in time. 3. You did not open the L/ C according to the contract terms; therefore you are requested to amend the L/ C as follows: You_viewpoint.1. The goods you ordered have been ready . Please let us know w hen w e can expect to receive the covering L/ C, upon receipt of w hich, we will effect shipment w ithout delay. 2. Please let us know if there i