Unit与 11 Advertising.pptVIP

Unit 11 Advertising Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Warm-up Think of an ad that you are quite familiar with, and tell what it uses to attract consumers’ attention. “广告看的好好的，突然蹦出个电视剧!” What does this statement show? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The text Word Pretest Finish the text and reading comprehension. Record the time used. (expected time: 8 mins.) Can you point out from the text some words and expressions related to advertising? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The text target audience (1) the people to whom an ad is directed and whom the ad tries to attract 目标受众 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The text emotional appeal (1) The arousing of one’s emotion or feeling Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The text sum total (2) The sum added together 总数；合计 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The text context (3) The circumstances in which an event occurs; a setting 环境；背景 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The text …in carrying different appeals (3) in transmitting different messages that may attract consumers Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The text …may…not get through to the audience (3) …may not be accepted or understood by the audience Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The text encode (4) decode (4) To put (a message, fo