...signage guildline Apr.2010(户外标识指南).pdf

EXTERNAL WITH CHINESE CHARACTERS APPLICATION SIGNAGE GUIDELINE APRIL 2010 APRIL 2010 Content 目录 Content 目录 1.EXTERNAL SIGNAGE BASIC ELEMENTS 户外标识基本元素 1.EXTERNAL SIGNAGE BASIC ELEMENTS 户外标识基本元素 2. EXTERNAL SIGNAGE TECHNICAL DESCRIPTION 户外标识技术工艺说明 2. EXTERNAL SIGNAGE TECHNICAL DESCRIPTION 户外标识技术工艺说明 3. EXTERNAL SIGNAGE LOCATION DESCRIPTION 户外标识设置位置说明 3. EXTERNAL SIGNAGE LOCATION DESCRIPTION 户外标识设置位置说明 4. EXTERNAL SIGNAGE collocation RULES 户外标识排列规则 4. EXTERNAL SIGNAGE collocation RULES 户外标识排列规则 5. Commendatory material warranty Requirement 颜色材料及质保规定 5. Commendatory material warranty Requirement 颜色材料及质保规定 1. EXTERNAL SIGNAGE BASIC ELEMENTS 1. EXTERNAL SIGNAGE BASIC ELEMENTS 户外标识基本元素 户外标识基本元素 1- 1.NAMING TYPE FONT SYSTEM名称文字 1- 1.NAMING TYPE FONT SYSTEM名称文字 Precise naming policy graphic layout has been established for the individual InterContinental Hotel properties. The objective is to ensure the InterContinental brand name always has prominence. There are three elements in the IC Hotel naming system :- 1 - The InterContinental brand signature always appears first. 2 - The city name is used displayed in Gill Sans Regular. 3 - The historic hotel or geographic name helps identify the hotel by differentiating it from other IC properties in the same city. Gill Sans Regular is also used for these names. NOTE :- The naming system is used for all signs with the exception of the high level building signage, where only the brand signage (logo medallion logotype) appear for improved long distance viewing. 英文标准字体: GILL SANS-REGULAR: ABCDEFGHIJK