桂林旅游景点文化建设的新思考.pdfVIP

2004 8 A ug . , 2004 15 4 J our nal o f Guilin Institute o f T o ur ism Vo l . 15 N o. 4 [ ] 李肇荣 ( , 54 1004 [ ] ; ; [ ] , , , , [ ] F592. 7[ ] A [ ] 1008-6080( 2004 04-0072-04 The New Thoughts about the Construction of Guilin Tourism Cul ture - L I Zhao r ong ( Guilin I nstit ut e of Tourism, G uil in 541004, China Key words : scenery spot s ; culture; brand nam e Abstract: T he scenery spot s are intim at ely co nnect ed w it h t he culture. T he cult ur e itself is the set t ing point and soul of mo dern to urism and it s co nnot at io n is t he basis of high level scener y spot s. Sho w ing t he cult ur e connot ation and speeding up t he co nstr uct io n of scenery cult ure ar e the im petu s t o at t ract mor e to ur ist s to Guilin so t hat a brand new t our ism im age can be fo rmed. , , , , , , , , , , 2001 , , 28 , , , , , , , , , 21 , , , 10 20% : , , , ; , ; 70% : , 2/ 3